The history between UBM and London’s Air Ambulance:
The involvement of United Newspapers plc. with London’s Air Ambulance arose from a friendship and phone call between Richard Earlam, Consultant Surgeon at The Royal London Hospital and Lord Stevens, of Ludgate, Chairman of United Newspapers plc. in 1986.
Lord Stevens appreciated the urgent need to save patients dying unnecessarily and agreed to provide a helicopter, together with the pilots, operational staff and all running costs for 4 years.